In the past decade, over $300 billion has been invested in supply chain technology with the hopes of improving the age-old problem of matching loads to trucks. These innovations to increase supply chain visibility, including fewer empty miles, improved communication between shippers and carriers, and predictive analytics, are beneficial. But the question remains: are these innovations addressing the two most highly impactful issues facing logistics and transportation—driver shortage and polluted environment? Maybe not.

After years of working to develop new ideas and methods to match loads with trucks, this issue is still one of the most impactful problems in the industry. And although there seems to be agreement on the fact that there needs to be something done to reduce CO2 emissions in an effort to work toward a cleaner environment, one hold-up might be that it’s not easy to trust the new technology that is coming out in the form of battery-powered electric vehicles. Gregg Troian, president of a large flatbed trucking company, said, “Until you have absolute and total autonomy, where these trucks can go anywhere, anytime, day or night, we’ll start off with semi-autonomous vehicles in certain lanes—very tight lanes or maybe weather-friendly lanes.” He believes the future of shipping will lean toward autonomy. Whether these trucks are truly the trucks of the future or not, it seems obvious there is still work to be done to solve insufficient labor pools and reduction of CO2 emissions. We at Soren are highly aware of these issues impacting the trucking industry, and we anticipate that effective solutions will be provided soon. We are hopeful that new technological advances will help solve driver shortages and high emissions; in the meantime, we will keep doing our part to manage loads and serve our customers (