Labor shortages and backlogged equipment orders are making it difficult to keep up with growing freight demand. Indexes are showing that carriers are at tight capacity regularly, which might create healthy freight rates, but rising fuel prices and insurance premiums are cutting into carriers’ profit margins. One solution is to use technology that provides real-time visibility to the trailer status and location and also delivers a clear view of the cargo space and capacity utilization. Fleets can then use the information they see to boost asset utilization, move higher freight volumes, reduce cost, and increase driver productivity.

Until now, trailer tracking systems have been limited to unreliable and insufficient technology that has not provided a clear image of the entire cargo space inside a trailer. Therefore, the trucking industry has been looking for more effective technology to obtain more cargo visibility to increase trailer fleet performance, reduce cargo loss and claims, increase productivity, and improve customer service.

The true benefit is that the new cameras have advanced image triggering logic, which provide precise volumetric fulness and floor space measurements through AI, rather than relying on humans to look at each image. Jason Gates, CEO of Compology, said that this new smart camera and telematics technology “lets us deliver a simple-to-use, yet advanced offering that enables smarter, data-driven decision making, at scale, for better fleet utilization, reducing vehicle miles traveled, safety and damage prevention.” This sounds like good news to Soren, who believes in any technology that advances the industry and aids our analysts in gaining visibility of cargo space, reducing claims and improving customer service.

It might be hard to believe that a simple camera could make such a big difference in an industry as large as the freight one, but sometimes slight adjustments can reap large benefits. Whether the smart camera will become popular enough to be used in fleets all over the country is yet to be seen, but one thing does seem certain: technology is making its way into the trucking industry.