Produce Season is Here! As we make our way towards the summer months, California, which produces 58% of domestic fruits and vegetables shifts into high gear creating an increased demand for trucks in the California market. However, even as the demand increases for trucks, the “truckload sector is down close to 5,000 truckloads compared to this time last year” (Croke). Causing the market for available trucks to tighten and drastically affecting price. As truckload supply continues to diminish as demand raises, Soren is proud to serve our customers and carriers by providing 24/7 support and unmatched customer service. Click the link to learn more about shipping with Soren Transport: