We live in a digital and lightspeed world. In today’s day and age, we expect to know exactly where our purchase is and track it on its journey from manufacture to our doorstep. We have become so used to Amazon Prime free 2-day shipping that it seems like forever when we must wait 5-7 business days for an item. Most of the goods that we consume each day have traveled via semi-truck. Recently in the transportation and logistics industry, the trucker tools app offers a tracking solution via mobile phone and is being implemented across the board. Here at Soren, we utilize the function of the trucker tools app to ensure our loads are on time. This reduces the need for a broker to call the driver and get their current position. The trucker tools app allows the broker to check in on the driver via the app’s location pings. However, not everyone is excited about the new technology and tracking system. Smaller carriers are concerned about the privacy of their drivers. Interested in learning more? Visit https://www.freightwaves.com/news/how-does-app-based-tracking-compare-to-more-complex-methods